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Posted on: November 20, 2008

Effective immediately, Allured Publishing Corporation has changed its name to Allured Business Media. Allured is a global integrated media company that has delivered market intelligence and thought-leadership to the cosmetic, personal care, fragrance and flavor, spa and skin care industries for more than 80 years. As a family owned and operated business, Allured offers products in print, online and face-to-face and the name change recognizes Allured’s transformation to a full-service multi-media company.

“Allured Business Media is a trusted information resource that offers its audiences timely, business-critical information when they want it and how they want it—in print, online and face-to-face,” said Janet (Allured) Ludwig, president, Allured Business Media. “Our stable of global, market-leading brands also provides our customers with innovative and effective marketing solutions.”

Allured Business Media’s portfolio of multi-platform products offers advertising and marketing partners the opportunity to reach mature and emerging markets around the world in creative and cost-efficient ways, bringing buyers and sellers together in today’s global economy.

Allured’s product offerings include:
Business-to-Business Magazines and Web sites

Cosmetics & Toiletries (www.cosmeticsandtoiletries.com): The preferred international magazine for formulators, researchers, scientists, and R&D managers in the cosmetic and personal care industry for more than 100 years.

Global Cosmetic Industry (GCI) (www.gcimagazine.com): A news and business magazine for corporate management, packaging, purchasing, and marketing and sales professionals in the cosmetics and personal care industries.

Perfumer & Flavorist (www.perfumerflavorist.com): The leading information choice for perfumers, flavorists, corporate management, sales/marketing and purchasers in the flavor and fragrance industry.

Skin Inc. (www.skininc.com): An award-winning business management magazine for owners, directors, estheticians and practitioners in the professional spa industry.

The Journal of Essential Oil Research (www.perfumerflavorist.com/jeor): A major forum devoted entirely to all phases of essential oil research written by global experts in their field.

Books and Reference Materials

Allured Books, a division of Allured Business Media, offers a full range of books, reference materials and online directories, and is conveniently divided into four subdivisions: Cosmetic Industry Technology, Cosmetic Industry Business, Flavors and Fragrances, and Spa & Healthy Aging.

Face-to-Face

In addition to market-leading trade shows and conferences for the spa and skin care industry, America’s Expo for Skin Care & Spa in the Midwest and Face & Body Spa and Healthy Aging on the West Coast, Allured Business Media also produces dedicated conference programs at industry events and webinars on current industry topics.

Allured Business Media is headquartered at 336 Gundersen Drive, Suite A, Carol Stream, IL 60188-2403. For more information on marketing solutions offered by the company, visit www.allured.com or call Linda Knott, director of operations, at 1-630-344-6051; lknott@allured.com.