services / web design / search engine optimization

Are you optimizing your exposure?

There are many methodologies for the process of achieving the best search results for your industry, known as search engine optimization. Having a solid framework with a good Content Management System allows you to develop and maintain SEO efforts long term. Tools that match content to related information, products or services keep your site cohesive and drive conversion.

There are no search engine optimization secrets — just methodologies on ranking and placement that can be used to place more visibility in the search rankings than your competition. We will work with you to determine the best strategy for organic or paid search engine optimization and search engine marketing techniques. Our  team will help you ascertain the most effective keywords and high-traffic phrases for your site while crafting content that is effective and succinct. We will also make recommendations for pay-per-click or geo targeted link purchases when appropriate.

We will structure your pages to be search engine friendly. This structure may include:

• Text keywords in URL navigation
• XML site map Alt (Image) Tags
• Cross site linking to relevant sites
• Hyperlinking key words
• Social bookmarking (addthis, Digg, Del.icio.us)
• Effective use of page titles
• Heading Tags RSS Feeds
• Manual process page specific keywords
• Document management
• RSS Feed generation

Ephibian will help you get your mission out there.